Gina Hessburg is a Producer, Art Buyer and now, a self-published Book Author and Painter. She is passionate about patient advocacy and raising awareness for Optic Neuritis. Gina and Rafael work to help others with their patient journey.
Meet the Team
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Gina Hessburg
PATIENT/ADVOCATE/AUTHOR…BLOW-UP DOLL WRANGLER
After launching and self-publishing while in a fight for her site against an undiagnosable disease, Gina realized hustling a coffee table book wasn’t her goal at all. She wants to use whatever she can to help other patients.
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Jana Sackmeister
PROJECT DIRECTOR/ MARKETING MANAGER…NUMBER ONE CHEERLEADER
After circling around each other in the Mpls music scene, Gina and Jana became friends. The kind of friend that always has your back and gets behind your unruly blow-up doll. Jana jumped in with her mad creative problem-solving skills and her big-picture thinking to keep Rafael afloat.
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Rafael
MASCOT/COMMUNITY LEADER/COMIC RELIEF…EXTRA THUMBS
Rafael appeared in 2017 after Gina’s first Optic Neuritis attacks to bring in levity, mainly scaring people at cabins. He is now a source of inspiration and is here to fight for other patients on their journeys.
In March 2020, the world began the COVID-19 shutdown, and on March 15th, I went into a self-induced 3 week quarantine after I had been traveling internationally. As I was cleaning out every drawer in my apartment, I found a non sexual novelty blow-up doll I had previously used to scare people during cabin trips and had named Rafael. I pulled him out of my dresser, filled him with air, and he again came to life as I began to post on social media our ups and downs together in a pandemic. Daily, his personality inflated as he, and his ill fitting speedo, got attention.
A hero companion emerged for me as well as much needed levity for others. Rafael’s social media notoriety didn’t blow up, but what was apparent was that people were engaging, specifically my colleagues from the advertising community. Daily I received messages asking about Rafael. Suddenly, Rafael became the partner I always dreamed of.
Rafael is a blow-up doll. And Gina is his human. #covidcompanions
Here’s some excerpts of their time together…